MK101 Marketing
DESCRIPTION
The unit introduces the broad nature and scope of marketing in a competitive environment and elaborates on the use of marketing tools as part of an overall business function. The unit will develop an understanding of the role and function of agricultural markets, related industry, and policies. Emphasis is placed on the economic analysis of agriculture market and marketing.
RELEVANT COURSES
Undergraduate Certificate in Business*
*Core unit
Elective unit
CREDIT POINTS
10
DELIVERY MODE
On campus
Online
Intensive
Extensive
PREREQUISITE OR CO-REQUISITE
Nil
UNIT LEARNING OUTCOMES
LO1 Evaluate the nature and scope of marketing
LO2 Critically evaluate and apply the different means by which prices are discovered in markets
LO3 Understand and apply future markets concepts
LO4 Apply the economics of markets over space and time
LO5 Critically analyse a typical marketing/business report
CONTENT
Introduction to marketing
Market strategy
Analysing the marketing environment
Managing marketing information to gain customer insights
Price discovery
Future markets and price relationships in commodity futures markets
Markets over form and marketing margins
Marketing quality and ethics
Markets over space and spatial equilibrium
Markets over time
Competitiveness and productivity
Domestic and international trade policy and institutions
ASSESSMENT METHODS
1. Portfolio - 30%
2. Online Quizzes - 30%
3. Report and Oral Presentation - 40%
PRESCRIBED READINGS
Kotler, P., & Armstrong, G. (2020). Principles of marketing. London: Pearson Education.
Check with the lecturer each semester before purchasing any textbooks