BC100 Professional Business Communication
DESCRIPTION
This unit develops skills and knowledge related to business communication. Emphasis will be placed on students' ability to locate, understand, and critically evaluate business information. The unit analyses communication using relevant theories to enhance a clear understanding of communication in context and application. The use and importance of high level, appropriate verbal and non-verbal relational abilities for professional communication is explored. The unit develops academic literacy that will better enable students to become independent learners and to work efficiently and effectively in the workplace.
RELEVANT COURSES
Undergraduate Certificate in Business*
*Core unit
Elective unit
CREDIT POINTS
10
DELIVERY MODE
On campus
Online
Intensive
Extensive
PREREQUISITE OR CO-REQUISITE
Nil
UNIT LEARNING OUTCOMES
LO1 Evaluate the principal theories of communication and their application in a business context
LO2 Demonstrate effective note taking and applied research skills
LO3 Comprehend professional arguments and information from different and multiple sources
LO4 Analyse the barriers to effective communication and identify how these may be overcome
LO5 Interpret how culture affects meaning, communication, and interpretation
CONTENT
Academic writing and critical thinking skills
Professional writing: correct grammar, punctuation, and usage
Communication theories and practice
Language, meaning, power, and emotional intelligence
Non-verbal communication
Communicating in groups
Intercultural communication
Barriers to effective communication
Negotiation and conflict management
Communicating with customers and the public
ASSESSMENT METHODS
1. Professional Emails - 20%
2. Oral Presentation and Case Study - 30%
3. Exam - 50%
PRESCRIBED READINGS
Dwyer, J. (2019). Communication for business and the professions (7thed). Melbourne: Pearson Education.
Check with the lecturer each semester before purchasing any textbooks